rhythm impaired – humorous campaign

US employment agencies have launched a national ad campaign to encourage businesses to employ workers with disabilities.

“The ads try to challenge misconceptions about workers with disabilities by offering humorous examples of ‘differences’ among people who are already employed. Among them: a young man doing a victory dance who is labeled ‘rhythm impaired.’

The accompanying ad copy reads: “Just because someone moves a little differently doesn’t mean they can’t help move your business forward.” (NY Times)

[Foto: ny times]

via Patricia E Bauer

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